Humble Beginnings

Our brand originally stemmed from our love for the Great outdoors, particularly the ocean, with our beach wear collection launching in 2020. Using the beautiful backdrops of the surf and sea that surrounds us in sunny Gold Coast, Australia we were able to create a collection of garments that are easy to wear, versatile and provide a sense of vibrancy, luxury and confidence to the wearer.

Sustainable Streetwear Journey

Through the evolution of our Beach label we have had the opportunity to take stock and delve further into the world of garment making and in large we were not happy with what we found. We discovered that Fast Fashion was not primarily for us! We wanted to be a part of the change that we hoped to see. Hence the creation of our Streetwear label.

Our aim moving forward is to design and create quality garments by offering unique designs with a local ‘Beach’ feel. Through our brand we hope to raise awareness on the detrimental effects of Fast Fashion not only on the environment but also on the people involved within the supply chain. We have a strong focus on limiting our negative impact on the environment and ensuring that we only chose suppliers who share a common ethos that people should be treated humanely and paid fairly.

Most of all we want to share our Weekend Adventures with you to get you inspired to get out and explore for yourselves. Follow us on Social Media to follow along at home.

Together we can make a difference and we hope that you will be a part of this journey!

Raya Clothing Family